Once you have launched your website, or ideally before even starting its design phase, you should begin thinking about developing some website marketing ideas. No matter how impressive the site design might be, if you do not incorporate some basic website marketing techniques, visitors will be hard to come by. So, what can you do to increase your site's traffic?
Social Media is Your Friend
Social media sites, such as Facebook and Twitter, offer one the best medical website design methods to market your website. By including Facebook "like" buttons or Twitter "retweet" buttons on your pages, it will leverage the power of your existing visitors to gain new ones. It is for this reason that one should always be vigilant in having quality and fresh content on one's website. The more useful and intriguing the content, the more likely it will be that it will be shared via social media.
In order to maximize the power of social media, it is helpful to have a presence on such sites in the form of a Facebook page and Twitter account. These should not be seen as replications of your website, nor should they be viewed as replacements for it. Rather, they should be seen as tools which further compliment your main site. They should be structured to funnel traffic to your main website.
Paying For It
Although there are many medical website design and marketing ideas that do not cost you money, paying for visitors should not be entirely discounted either. Using Pay Per Click (PPC) campaigns can increase your traffic. It is important, however, to use these campaigns prudently and to budget carefully. Programs such as Google's AdWords or Facebook Ads offer powerful tools for targeting your advertising and strictly controlling your advertising expenditure.
As with most elements that imply a direct cost to you for your website, their success should be measured using a Return on Investment (ROI) model. If the cost to get these new visitors results in a net positive result for you, then repeatedly employing PPC campaigns should definitely be in your marketing mix.
Blog About It
Under most circumstances your primary website will be geared toward a specific purpose. It could be for the selling of goods or services. It could be providing market specific information. As a consequence, its structure and contextual construct will be somewhat formal. Although this is essential to achieve its final goal, this very style often times impedes engaging your potential audience with a more conversational flare. To achieve this, nothing is as effective as having a blog to support your website.
The blog can be on its own domain, or it can reside as an individual section or subdomain of your main website. This will allow you to add collateral and supporting content which should all funnel traffic to your primary site. Sometimes your blog content will attract social media attention which itself will send traffic to your site.